Sources accessed: September 15, 2026 · Published: September 20, 2026
1. Start with the thing most providers will not do
LoanBright puts a number on its own leads page: $500 per
month for 5 real-time leads each weekday. Of the fifteen providers whose
public pages we read on September 15, 2026, only a handful published any
figure at all, and for the ones that published nothing, the numbers you
will find quoted were put there by a publisher rather than by the company
being priced. A
fixed monthly cost you can find in ten seconds is a real answer for a
small desk with a budget it cannot overrun, and it is the reason this page
exists rather than a reason to be sceptical of the company. What that
number does not settle is section 4, and every question there is a
question we would want asked of us too.
2. What LoanBright sells a loan officer
All of this comes from LoanBright's own public pages, read on September 15, 2026: the homepage and its page title, the mortgage-leads page and the about page. Quotations are as extracted from the page text, with dashes inside quotes written as hyphens. One trade publication, HousingWire, is named below where it is the source.
- The model, in its own words. The meta description on its own site reads: "Buy mortgage leads on a fixed monthly subscription - no per-lead pricing, unlimited daily leads, and a money-back guarantee. Trusted since 1999." So the unit you are buying is a month, not a lead.
- The price, from its own leads page. "5 REAL-TIME
mortgage leads each weekday for just
$500per month", and "Affordable at just$500per month - no hidden fees". - Exclusive, shared, or both. The page title on its own site reads "Mortgage Leads for Loan Officers | Exclusive & Shared | Loanbright". The pages we opened do not explain which plan is exclusive and which is shared, or how many lenders receive one lead. HousingWire, separately, describes "subscription models with shared options". Neither source states a number, so neither do we. See are shared mortgage leads worth buying for what the answer changes.
- The guarantee. Its own leads page carries an "Unconditional Money Back Guarantee", and next to it: "If you are unsatisfied with the results of the service, you may request a refund within 7 days of your last payment."
- Lead types. Not itemized on the pages we opened. If you need a specific product rather than mortgage leads in general, that is a question for the call, not something the site answers.
- Delivery. Its own homepage lists CRM integrations including Salesforce, LeadMailbox, Velocify, Leadmaster, Blitz, Mortech, Mojo, BNTouch, Inside Sales and LeadQual. Which integration you would actually use, and how fast a lead moves through it, is worth settling in writing: see how fast a lead should reach your CRM.
- Who it is for. Its own leads page says "loan officer, broker, or mortgage lender".
- The company. Its own pages give the corporate identity as SBBnet, Inc. dba Loanbright, NMLS #1807, of Evergreen, Colorado, and say the business was "Founded in 1999 by mortgage professionals". Sixteen states are listed on the site under licensing: CA, CO, CT, FL, GA, KS, MA, MD, ND, NH, NY, PA, RI, TN, VA and WA. What that list governs, and whether it bears on where leads can be delivered, is not explained on the pages we opened, which is why it is a question in section 4 and not a conclusion here. On buying by geography generally, see can I buy mortgage leads by state or ZIP.
3. The price, and who published which number
Two different objects get confused in every listicle on this subject, so they are kept apart here. On this page they happen to agree, which is worth noticing rather than glossing over.
3.1 What the provider publishes on its own site
$500 per month, for "5 REAL-TIME mortgage leads each
weekday", quoted above from its own leads page and carrying "no hidden
fees" in the same sentence. No contract term and no setup fee appeared on
the pages we opened, and no per-lead price is published because the
company says it does not price per lead. For what generally moves a
mortgage lead price across the market rather than at one provider, see
what drives the price of a mortgage lead
and
how much mortgage leads cost.
3.2 What a named third party published
HousingWire, in "9 top places to buy mortgage leads in 2026" by Julia
Mahan, published October 27, 2025 and last modified March 25, 2026, lists
LoanBright at "Pricing quoted at $500 a month" under the
label "budget-friendly lead programs". That is the same figure the
company publishes itself, which is not true of every row in that article:
for LendingTree and Bankrate, HousingWire prints ranges those companies
do not publish anywhere we could find. Two caveats belong with the line
anyway. HousingWire discloses at the top of that article that it may earn
a commission when a reader buys through its links, and the article says of
itself that the list "is not ranked, but curated".
4. Questions to ask before you buy
These come out of the gaps in the material above: things the pages themselves leave open. They are questions, not accusations, and they are worth putting to every provider in the table below, this page's publisher included. Ask in writing and keep the answer.
4.1 Which plan is exclusive, which is shared, and with how many buyers?
- The page title offers both. For the plan I am actually being sold, is each lead mine alone, and if it is shared, with how many other buyers?
- Is the answer the same for every lead in the month, or does it change by product, credit band or state?
- Does the price differ between the two, and if so by how much?
- No provider on this page states a number of buyers per lead in the sources cited here. Ask each of them separately, and do not carry an answer from one company across to another.
4.2 Is it five leads a weekday, or unlimited?
- Its own homepage says "Work Unlimited Leads Each Day". Its own leads page says "5 leads delivered daily - Monday through Friday". Which plan gives which, and which one am I being quoted?
- If a weekday produces fewer than five leads that fit my filters, what happens: a credit, a rollover, or nothing?
- What is the delivery count I can hold you to in writing, rather than the one on whichever page I happened to land on?
- How old is a lead when it reaches me, and what does "real-time" mean in minutes?
4.3 What does the money back guarantee actually cover, and by when?
- The guarantee is described as unconditional and the window is stated as 7 days from the last payment. Which of those two governs a lead that turns out to be bad in week three?
- Is the refund the whole month, a pro rata share, or a credit against the next month?
- Is there a separate return policy for an individual lead that is outside the filters I bought, and inside what window? On what a provider generally owes you there, see what a lead vendor owes you when a lead is bad.
- Does cancelling stop delivery immediately, and is there a minimum term?
4.4 What loan types and states am I actually buying?
- Lead types are not itemized on the pages we opened. Which products are included: purchase, rate and term refinance, cash out, home equity, investor?
- Sixteen states are listed on the site under licensing. Does that list bound where I can receive leads, or is it about something else entirely?
- Can I restrict delivery to my own licensed states and my own counties, and what happens to a lead outside them?
- For the two products nobody on the reviewed list named as a lead type at all, see where to buy DSCR loan leads and where to buy cash-out refinance leads.
5. Where else a licensed buyer can go
Four alternatives plus us, chosen because a source we can cite says something specific about each, and because between them they cover the three ways this market prices: a fixed month, a per-lead fee, and a quote. The list is not ranked and the row order carries no meaning. The lead-model column reads "not documented on this page" for most rows. That is a statement about this page, not about those companies: what each of them says about exclusivity is on the hub, in its own words.
| Provider | What you are buying, and where it is stated | Price, and who published it | Best for, per HousingWire's own label |
|---|---|---|---|
| LoanBright | A fixed monthly subscription, on its own site. Its page title says "Exclusive & Shared"; the pages we opened do not say which plan is which | $500 per month for 5 real-time leads each weekday, on its own leads page. HousingWire prints the same figure | "budget-friendly lead programs" |
| LendingTree | A per-request match fee. Its Form 10-K says a request is transmitted to "up to five participating Network Partners" | Not published on its own partner pages. HousingWire lists "From $30-$100 per lead" | "high-volume, fast-moving leads" |
| Bankrate | Rate-table advertising, paid per lead, per call or per click. Exclusivity is not documented on this page | Not published on its own site. HousingWire lists "From $100-$200 per lead" and a minimum of "$20k per month" | "high-ROI, ready-to-close borrowers" |
| FreeRateUpdate | Web leads and live phone transfers. Exclusivity is not documented on this page | Not published on its own site, which says "No Contract, No Minimums". HousingWire says pricing "depends on the service" | "real-time rate shoppers and refinance leads" |
| Aged Lead Store | Aged internet leads, 15 to 365+ days old, on its own site. Exclusivity is not documented on this page | $1.50-2.50 per aged mortgage lead, on its own site | Not in that article |
| VisionXLab publisher of this page | One lead goes to exactly one client, stated on our own pages | No rate card. Self-serve packs carry their price on the site; anything larger is quoted per order | Not in that article |
This is a shortlist, not the field. Ten more providers, the full price section and the exclusivity column as each company words it are on the hub: where to buy mortgage leads, fifteen providers compared. For the difference between aged, shared and live transfer before you compare prices at all, see mortgage lead types compared, and for running a month of any of them as a test rather than a commitment, how to test a new mortgage lead source.
6. Method, and what is deliberately missing
When. Every page behind this comparison was read on September 15, 2026. Anything a provider changed after that date is not reflected here yet.
What we read. LoanBright's own public pages, its homepage and page title, its mortgage-leads page and its about page; and one trade publication, HousingWire, named in the same sentence as anything it is the source for. Prices published by the other providers come from those providers' own sites, except where the sentence names HousingWire instead.
The per-lead number we did not calculate. A price per
lead is one division away from $500 per month and five leads
per weekday, both taken from its own leads page, and it is not on this
page. The divisor is exactly what the company's two pages disagree about:
one says five a weekday, the other says unlimited daily. A figure derived
from a premise the source contradicts would get requoted as a fact about
the company, and we would have created it. Ask for the delivery count in
writing and do the division yourself.
A per-lead range we found and did not print. A range for LoanBright's cost per lead circulates in a listicle written by another lead vendor about its own market. It conflicts with the monthly figure LoanBright publishes on its own leads page, it carries no source, and its author sells competing products. We went looking for a primary source behind it and there is none, so the range appears nowhere on this page, not even hedged, and neither does the number.
What we did not verify ourselves. The corporate identity, the NMLS number, the founding year and the list of licensed states in section 2 are all as stated on the company's own pages. We did not open the NMLS registry or any state regulator to check them, and a reader relying on any of it should.
What this page does not do. It does not judge lead quality, measure anyone's conversion or contact rates, ours included, rank, score or recommend. It does not publish a price a provider has not published itself unless a named third party published it and this page says who and when. And it does not read a gap in a company's website as evidence of anything: an unanswered question is an unanswered question, which is why section 4 asks rather than concludes.
Corrections. If you are a provider named here and a fact about you is wrong, out of date, or missing context, write to info@visionxlab.com with the page it comes from, and we will correct it and move the date stamp at the top.
Disclosure. This page is published by VisionXLab. VisionXLab sells mortgage leads, so we are one of the companies compared on it, and we appear in the table above alongside everyone else. Every fact about another provider comes either from that provider's own public pages or from a named third party, accessed on September 15, 2026, and the source is stated next to the fact. If you are a provider on this page and something here is wrong or out of date, write to info@visionxlab.com and we will correct it.
© 2026 VisionXLab · M4 Labs LLC. All rights reserved. Trade names and trademarks on this page belong to their respective owners and are used to identify the companies described.