Mortgage lead pricing: price per lead and cost per funded loan
List prices as of 23 October 2026
Our mortgage leads cost $70 to $130 each at list price, set by lead type; for a team, the number is set on a call. At the 8.5% average close rate our clients report, the list prices work out to $824 to $1,529 per funded loan.
| Lead type | Price per lead | Cost per funded loanat 8.5%, client-reported |
|---|---|---|
| Purchase | $70 | $824 |
| Refinance | $75 | $882 |
| Cash-Out Refinance · 500+ credit | $95 | $1,118 |
| Cash-Out Refinance · 640+ credit | $120 | $1,412 |
| DSCR (Investor) | $130 | $1,529 |
Average loan on our leads: $320k. Commission at 2.5%: $8,000 per funded loan, as an example.
Cost per funded loan is the list price divided by 8.5%, the average close rate our clients report. It is their figure, not one we measure, and your own closings decide yours. The average loan is our 90-day average; 2.5% is an example, and your compensation plan sets your own. HELOC leads are a team order, priced on a call.
What you pay for
You pay per qualified lead, and nothing else: no setup fee, no hidden fees, no extra fees. Every lead is checked against our qualification criteria before delivery, and a lead that misses them is never delivered and never billed.
Every order is prepaid before it starts, and you pay per lead in the order.
Our leads are 100% exclusive: one lead goes to exactly one client, written into Section 2.3 of the agreement every client signs. Each lead reaches your CRM in real time, the moment the borrower submits. Our criteria for each lead type are on mortgage leads for lending teams.
Terms at a glance
- Signed agreement, no lock-inStop any re-order at any time before it is charged. We email you at least 5 days before every re-order charge. Section 7.
- Invalid leads replaced at no chargeAn exact duplicate in the same order, a missing or non-existent phone number, or a lead outside your licensed states, reported within five business days. Section 5.
- Undelivered leads refundedAn order is delivered within 30 days of launch, with an automatic extension of up to 30 more. Anything still undelivered is refunded automatically, no request needed. Section 4.9.
- First leads usually in 24 to 48 hoursCounted from the day your campaigns launch. The ad auction sets the exact timing. Section 4.6.
- Real-time delivery into your CRMEach lead is pushed into your CRM the moment the borrower submits, by native integration, webhook or API. No batches, no daily files.
From the Lead Generation Service Agreement every client signs.
Self-serve packs
Every lead type except HELOC comes in self-serve packs of 10, 25 or 50 leads, at the list price above, bought online without a call.
A smaller pack is fewer leads, not a higher price. A 10-lead purchase pack is $700, and a 50-lead DSCR pack is $6,500. The packs are sized for a solo loan officer.
See the packs →Team orders
For a team of 10 to 500+ loan officers, we go through the number on a call, because it depends on the lead types you want, the states you are licensed in and the daily cap you set.
HELOC is sold as a team order.
There is no fixed minimum. Self-serve packs start at 10 leads; a team order is sized on a call.
What happens after you pay, from the onboarding form to the first lead: onboarding, step by step.
Talk to us about a team order →Questions about mortgage lead pricing
Our list prices are $70 to $130 each, set by lead type. For a team, the number is set on a call.
- Purchase: $70.
- Refinance: $75.
- Cash-Out Refinance · 500+ credit: $95.
- Cash-Out Refinance · 640+ credit: $120.
- DSCR (Investor): $130.
Per lead, and nothing else: no setup fee. Across the market there is no single price, because it moves with the loan type, how many lenders buy the same lead and how it is billed.
At list price, $824 to $1,529 by lead type, at the 8.5% average close rate our clients report.
It is the list price divided by the close rate: a $70 purchase lead at 8.5% works out to $824 per funded loan. It is what clients report, not a promise, and your own closings decide your number.
As an example, $12,500, at a commission of 2.5% of the loan amount.
Compensation varies by company and plan, so use your own rate. On our average loan of $320k, the same 2.5% is $8,000. Set either against our cost per funded loan at list price, $824 to $1,529 by lead type.
No. A lead that misses our qualification criteria is never delivered and never billed.
An exact duplicate in the same order, a missing or non-existent phone number, or a lead outside your licensed states is replaced at no charge when reported within five business days.
Yes: self-serve packs of 10, 25 or 50 leads at the list price, sized for a solo loan officer.
HELOC is not sold in packs. It is a team order, and a team order is set on a call.
There is no fixed minimum. Self-serve packs start at 10 leads; a team order is sized on a call.
Before it starts. Every order is prepaid, and you pay per lead in the order.
An order is delivered within 30 days of launch, with an automatic extension of up to 30 more. Anything still undelivered is refunded automatically, no request needed. Section 4.9 of the agreement.
Why no market-wide price exists: how much mortgage leads cost. The arithmetic, worked through: cost per lead against cost per funded loan. Fifteen providers and us in one table: where to buy mortgage leads, compared.