Resources

Numbers in this market, with their sources attached

Every figure here carries the study it came from and the year it was measured. Where there is no primary source, the page says so.

What shared mortgage leads do to a borrower

What a borrower hears on the fourth call from the fourth company, and what that costs whoever dialled first.

Everything, by category

Longer pieces that take a number apart and say where it came from.

What a borrower hears on the fourth call from the fourth company, and what that costs whoever dialled first.

Aged, shared, live transfer and one-to-one. What each is honestly good at, including the ones that cost less.

Which mortgage funnel numbers hold up, which need their year attached, and which trace back to somebody selling leads.

A single figure, its study, its year, and what it changes on a Monday.

Our own thirty day snapshot: average credit score, home value and household income on delivered leads, and the share our screen turns away.

A study of 3.5 million leads put 93 percent of the converted ones inside six attempts. Most desks stop at two.

Short reads on rules, filings and market changes that affect a lending desk.

What the Homebuyers Privacy Protection Act stops, who is still allowed to call, and what changed on 4 March 2026.

Operating detail from running lead flow into other people’s CRMs.

CRMs, dialers and local presence numbers, and where each one earns its keep once leads are landing.

Calculators and checklists that run in the browser.

Nothing here yet. First one queued is a cost per funded loan calculator that takes your own close rate rather than ours.