Numbers in this market, with their sources attached
Every figure here carries the study it came from and the year it was measured. Where there is no primary source, the page says so.
Nothing matches that. Clear the field, or pick a category above.
Where to buy DSCR and rental property investor leads
Six source types for DSCR investor loan leads, from specialist sellers to property data lists: which carry an investor who asked about financing, and the questions that expose a mislabeled lead.
Where to buy cash-out refinance and home equity leads
Four kinds of vendors sell cash-out refinance and home equity leads. What each one is good and bad for, why the two products are not interchangeable, and the questions to ask before you buy.
Where to buy purchase mortgage leads
Four routes a purchase lead reaches a loan officer, why purchase is harder to buy than refinance, and the five questions to ask before you pay.
Analysis
Longer pieces that take a number apart and say where it came from.
Where to buy DSCR and rental property investor leads
Six source types for DSCR investor loan leads, from specialist sellers to property data lists: which carry an investor who asked about financing, and the questions that expose a mislabeled lead.
Where to buy cash-out refinance and home equity leads
Four kinds of vendors sell cash-out refinance and home equity leads. What each one is good and bad for, why the two products are not interchangeable, and the questions to ask before you buy.
Where to buy purchase mortgage leads
Four routes a purchase lead reaches a loan officer, why purchase is harder to buy than refinance, and the five questions to ask before you pay.
Fresh against aged purchase leads: what age actually changes
The desk aged data genuinely suits, why age means something different on purchase than on refinance, and the compliance clock that turns cheap data expensive.
What pre-qualified actually rests on when a vendor says it
Every qualifying field on a web lead is self-reported, ours included. What real screening looks like, and the one question that settles it.
Pre-approval leads for loan officers: what is for sale
Why nobody can sell you an already pre-approved borrower, the difference between pre-qualified and pre-approved, and the two things sold under that heading.
Why mortgage leads do not answer, and what is broken
A filtered text and a flagged calling number produce the same evidence as a dead batch. Both are invisible from your desk, and both are fixable in a week.
What shared mortgage leads do to a borrower
What a borrower hears on the fourth call from the fourth company, and what that costs whoever dialled first.
Mortgage lead types compared: aged, shared, live transfer
Aged, shared, live transfer and one-to-one. What each is honestly good at, including the ones that cost less.
Mortgage lead conversion rates: which ones have a source
Which mortgage funnel numbers hold up, which need their year attached, and which trace back to somebody selling leads.
Answers
One question, one page, answered in the first paragraph.
Statistics
A single figure, its study, its year, and what it changes on a Monday.
What a mortgage lead looks like: credit, home value, income
Our own thirty day snapshot: average credit score, home value and household income on delivered leads, and the share our screen turns away.
How many times to call a mortgage lead
A study of 3.5 million leads put 93 percent of the converted ones inside six attempts. Most desks stop at two.
Notes
Short reads on rules, filings and market changes that affect a lending desk.
How to judge a paid lead source: defects, judgments, samples
One kind of problem is worth reporting on a single lead. The other kind means nothing until you have five in a row, and knowing which is which is the whole skill.
The trigger lead ban: what H.R. 2808 stopped in 2026
What the Homebuyers Privacy Protection Act stops, who is still allowed to call, and what changed on 4 March 2026.
Glossary
What a term means on a lending desk, and what it changes when you are buying.
Tips
Operating detail from running lead flow into other people’s CRMs.
The mortgage lead follow-up schedule: 20 days, then a year
Which days to call, at what hours, when to change the number, and what happens to a lead on day 21 rather than day 1.
The loan officer tech stack: CRM, dialer, local presence
CRMs, dialers and local presence numbers, and where each one earns its keep once leads are landing.
Tools
Calculators and checklists that run in the browser.
Nothing here yet. First one queued is a cost per funded loan calculator that takes your own close rate rather than ours.